I used to be of the opinion that people just visiting your blog was enough. Since getting more involved in social media and reading others blogs, I have come to realize that people who leave the comments are the one really engaging you. They are truly interested in what you have to say and want to get to know you better. This is a good thing! Why? Well since you asked, I’ll tell you.
Nielsen’s latest study finds that 90% of online community users are lurkers (read or observe without contributing) with only 9% of users contributing ‘a little’ and 1% actively contributing.
I have learned several different ways to get more comments from internet research and from asking my social media friends how they did it. Here are four ways I think help to get more readers to leave comments on your post.
1. Invite Comments~ Sounds simple right? I’ve noticed that when I specifically invite comments at the end of a post, people comment in higher numbers than when I don’t. To some degree this confuses me as most of my readers know that they can leave comments on any post – but I guess inviting a comment triggers a response to some extent. I think people feel more welcomed when you actually ask for the comment.
2. Be Open Ended~ When you post on your blog you might feel the need to say everything there is to know about a particular subject but this is not necessarily the correct way to blog. If you want people to comment, leaving the topic open for more discussion is a good way to do it. While you don’t want to leave specific details out of your post, you should leave it open to comments by not covering the whole topic in full.
3. Be Humble~ Readers respond well when you show weakness. I believe it shows them that you are real. It also makes them want to tell of their experience on the topic and maybe give you advice if they feel you need it. People are attracted to humility and are more likely to respond to it than a post written in a tone of someone who might harshly respond to their comments. So show your weak side, your blog will benefit.
4. Make it easy to leave a comment~ This has to be the best of the four I have mentioned. Just yesterday I was trying to comment on several different blogs and it was virtually impossible to respond via mobile. Now in the age of the smart phone, tablet etc, how do you expect people to be able to react to your posts if the only way you let them is by desk top computer? I have to say it was frustrating for me and I left the sites without posting. Keep your comments section as simple and as easy to use as possible.
The blogging world is increasing in size everyday. New bloggers are coming in. Even though I’ve been blogging for two years now, I get new information from other bloggers everyday that helps me be a better blogger.
Let me know if you have any other ways to get people to leave comments. I’m sure I have left out a few (maybe on purpose so you would comment) Any advice you leave will help others to gain your knowledge of the blogging world.